A heritage brand dating back to 1886 comes back to life on the web. As the brand only engages in online sale for now it is essential that the story is told well. Also on mobile and tablet.
Dress To Kill Beauty
Canadian magazine Dress To Kill asked us to do a 20 second video for their online Summer issue. As part of the video we also shot stills. We took a bold approach with a simple but effective color palette — red, white and black.
Photography/video, Arthur Belebeau - Creative Direction, Ferdinand van Alphen - Make up, Christopher Ardoff - Hair, Carmel Bianco - Styling, Maggie Mann
Dress To Kill Magazine Instagram
As part of the omni channel strategy all assets had to be pliable to all kinds of different media so that moving between all your different devices would ensure a smooth transitional experience. Wherever you encounter the brand, the story has to be the same to warrant a cohesive brand personality and perception.
This page shows some examples.
Women's home page
Miami, Winter 2015
Women's home page
Men's home page
Women's index page
Email announcement for new blog content
Miami behind the scenes.
BTS content on the Tommy Bahama blog. Parts of which would also appear on social media.
West Coast Swing homepage
West Coast Swing Men's page
New Sand home page
Holiday 2014 home page
L'Avventura home page
Sea Ranch on the blog
This is where we shot our Fall 2015 collection. No other marketing materials would come out of this so extra coverage on the web was important.
How to make a Negroni?
This was the first of what had to become a web series of recipes for drinks and cocktails. The classic Negroni kicked it off. While shooting our seasonal campaign we asked the bartender in our local hotel to appear in this little video which gave it all the local flavor it needed.
This page shows several websites connected and designed over a period of time to cater to several business units inside the company: sportswear, denim, golf and fragrance. Always part of a 360 degree consumer experience.
As the Iconic American Cities campaign ran in national media there was a paralel effort online that we called American Stories. This coincided with the 25th anniversary of the brand as well and classic American sportswear like f.e. chino's were heralded in this online campaign.
Hilfiger Urban Golf
This little online journal captures pro golfer Nick Dougherty on a round of urban golf through NY.
The One 4 All Foundation
A mini website to support the collaboration between Tommy Hilfiger and star soccer player Thierry Henry. A small animation at the loading stage shows an animated soccer ball bouncing into frame.
Last Trip to Montauk
Website for Hilfiger Denim, supporting the tv commercial. It had both interactive and product content, including a look book.
Leave Your Mark
Hilfiger Denim campaign inspired by Banksy. Revolved around tagging and graffiti. Visitors were encouraged to leave their own mark as well.
This is the page where you could chose your tag to leave your mark. You had to upload your picture which then would be rendered into a stencil for you to work with.
Personalize Your Denim
Website to support the launch of this new Hilfiger Denim fragrance. It include a music player. The bottle in the lower right hand corner is the player.
LOUD music player
Miami City guide
Part of the Iconic American City campaign, supporting the ATL efforts in national media.
Hilfiger Denim live
In 2008 Hilfiger Denim started a series of live concerts throughout Europe. Tickets were limited and only available online. We designed a series of ads, the website and also took care of the venue’s. Promising young american bands like The Films and The Virgins were headlined and also featured in campaigns.